3 Times Square is a Class-A commercial building that responds to the needs of today’s most forward-thinking companies.

Metaform+ partnered with Rudin Management Company and FXCollaborative to develop a visualization suite that exemplified the building’s next-generation operational efficiencies, industry-leading focus on wellness, and high-profile address. 

Our team developed dynamic renderings that captured the design of the building, juxtaposing the energetic Times Square exterior with the calm, biophilic interior design created by FXCollaborative. Multiple architectural drawings, including 3D axonometrics and animations, showcased the innovative technology and operational updates within the building, and highlighted the contiguous floor plates to support leasing efforts.  Metaform+ also developed an experiential leasing gallery, producing a number of print installations throughout the space.